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eMONEY
Bernicke Wealth Management
Website Privacy Policy
www.bernicke.com and all subdomains

Our Commitment to Online Privacy
Policy Scope
Why We Track Activity on Our Website
Information Collected by Use of Cookies and Remarketing Tags
..Information Collected
..About Cookies
......How to Manage Cookies
..About Remarketing Tags
How We Use the Information We Collect
How We Use Your Email Address
How to Access and Rectify Information
Security
Other Websites


Our Commitment to Online Privacy

Your personal information is important to you. It's important to us, too. That's why we strive to protect your information, while continually providing service you can count on. While no one can guarantee absolute information security, we protect your information in many ways - from working to ensure that our buildings are secure, to proactively preparing for disasters and business interruptions, to using safe and secure computing practices. We continually review and make enhancements to how we safeguard and protect customer information.

We apply the same standards of protecting your privacy to our online presence. Please review the Website Privacy Policy ("Policy") of Bernicke Wealth Management, Ltd. The Policy outlines information, such as Personally Identifiable Information (PII),* collected from this site, how we use the information we collect, and how users can access or rectify the information collected.

*Personally identifiable information (PII) is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context.

Policy Scope
This Policy pertains to our primary website, www.bernicke.com, as well as any content housed on other subdomains of bernicke.com, displayed in desktop and mobile browsers, or other internet browsing devices. This Policy does not apply to other third-party online tools, websites, or applications that are used as part of a client relationship.

Why We Track Activity on Our Website
In order to enhance the quality of your visit to our website and applications, we track website and application use activity. The information we gather helps us: Information Collected by Use of Cookies and Remarketing Tags
We allow third-party companies, including Google Analytics and others, to use cookies and remarketing tags to collect certain anonymous, non-personally identifiable information when you visit our website. The anonymous information helps us measure the performance of our online advertising campaigns and analyze visitor activity on our websites.

Information Collected
We understand the importance of appropriately safeguarding information you specifically and knowingly share with us in the course of business operations. It is our practice to protect the confidentiality of this information, limit access to this information to those with a business need, and not disclose this information unless required or permitted by law.

Bernicke Wealth Management, Ltd. does not collect any personal data about you (such as your name, email address or other contact information) except when you specifically and knowingly provide such information through applications, online forms, or websites, which may be captured and retained.

For visitors who provide an email address or volunteer other information, such as contact information and/or site registration, we collect this information. Visitors who provide an email address may receive periodic messages from us about new products and services or upcoming events. If you prefer not to receive periodic messages from us, please contact us or manage your email subscription preferences using the link at the bottom of any marketing email.

About Cookies
Cookies are used to store information on your computer and are a way to have your web browser "remember" specific bits of information about your previous visits to our site. Cookies do not spy on you or otherwise invade your privacy, and they cannot invade your hard drive or steal information. They allow you to access secured information, conduct secured transactions, and take advantage of promotional opportunities. They are designed to help you have a better user experience within our website, and we use the information to improve our site content.

We primarily use two types of cookies: How to Manage Cookies
You can control your internet browser's settings to prevent your browser from accepting new cookies, have your browser notify you when you receive a new cookie, or disable (or re-enable) cookies altogether. However, because our website uses cookies, if you do disable cookies, performance and functionality will be affected. To manage cookies in your browser, you can usually find options under Tools, Preferences, or Settings.

About Remarketing Tags
Remarketing tags analyze behavior of users who have previously clicked or viewed one of our online advertisements. At no time do remarketing tags record user name, password, email, IP home addresses, or other personally identifiable information. Remarketing activities are reported only if they are created by a user who meets the following two criteria: To learn more about this type of technology or to opt-out of ad network advertising, please visit the Network Advertising Initiative website. You may also opt-out of Google Analytics tracking by viewing the Google Analytics' currently available opt-outs.

How We Use the Information We Collect
In an effort to ensure that you get the most out of your visits to our website and applications, we may use your personal information in combination with other information we have about you either as a Bernicke Wealth Management, Ltd. client and/or from information provided to us by third parties to present you with customized and relevant information and offers. For example, we may send offers pertinent to your home ownership that may help you protect your assets.

We may disclose personal information collected on our website or applications when such disclosure is required or permitted by law. For example, we may be required to disclose personal information to cooperate with law enforcement and regulatory authorities, as part of the sale, assignment, or other transfer of our business, bankruptcy proceedings, or to perform authentication procedures to prevent fraud. Bernicke Wealth Management, Ltd. may use the information for the following reasons: Bernicke Wealth Management, Ltd. may disclose information externally as permitted or required by law (such as to affiliates, service providers, and regulatory agencies), or where users have provided permission. Bernicke Wealth Management, Ltd. will not sell or lease users' personal information to third parties so they can market to users.

How We Use Your Email Address
If you provide us with your email address, we may use it to contact you about the following types of messages: Also, once you have requested information from us, we may communicate with you via email regarding your request to provide additional information related to your information request. For example, we may send you materials to help you prepare for an upcoming meeting with a Bernicke Wealth Management, Ltd. advisor. However, you should not send personal information such as account or Social Security numbers by non-secure email.

To make our email offers more relevant to you, we may use information you provided in your initial transaction with us, in surveys, from information we have about you as a Bernicke Wealth Management, Ltd. client, and information available from external sources such as Census Bureau data.

You can opt out of receiving marketing email from Bernicke Wealth Management, Ltd. at any time.

Keep in mind that you may continue to receive email communications pertaining to Bernicke Wealth Management, Ltd. products and services that you are enrolled in automatically when you register for those products or services. In those cases, you must reply to and decline the communications individually.

Email communications sent to you by Bernicke Wealth Management, Ltd. or its service providers may contain web beacons. The web beacons allow Bernicke Wealth Management, Ltd. to know which emails are opened and acted upon so we can provide more relevant content or offers in the future. We do not share your email address with non-affiliated companies for them to market their products or services directly to you. You may receive email offers from other companies if:

If you have recently opted out of receiving email offers from Bernicke Wealth Management, Ltd., we will process and honor your request as soon as administratively possible. In certain circumstances, you may receive email offers from other companies during the time period when we are processing your opt-out request.

To opt-out of receiving offers or email newsletters from other companies, follow the instructions provided by those companies.

How to Access and Rectify Information
You may contact Bernicke Wealth Management, Ltd. at any time to request access to information Bernicke Wealth Management, Ltd. maintains about you, to rectify any inaccuracies in such information, or to say you no longer want to be contacted by Bernicke Wealth Management, Ltd. for direct marketing or other purposes. Bernicke Wealth Management, Ltd. can be contacted by mail, email or telephone as follows:

Bernicke Wealth Management, Ltd.
1565 Bluestem Blvd.
Altoona, WI 54720
(715) 832-1173
questions@bernicke.com

In each case, please ensure that full name and address are provided in exactly the form in which it was originally provided to Bernicke Wealth Management, Ltd. to avoid any possible confusion with a different user.

To unsubscribe from Bernicke Wealth Management, Ltd.'s email communications, send an email to questions@bernicke.com. Please put "UNSUBSCRIBE" in the subject field and include the email address where you received the content, along with any additional email addresses you would like suppressed. You may also use the 'unsubscribe' or 'manage preferences' links at the bottom of any marketing email to be removed from our email marketing lists. We will do our best to prevent you from receiving our email content in the future.

Security
Bernicke Wealth Management, Ltd. is committed to keeping user information secure. In order to prevent unauthorized access or disclosure, Bernicke Wealth Management, Ltd. has put in place suitable physical, electronic and managerial procedures to safeguard and secure information. Nevertheless, due to the nature of the Internet and Internet technologies, security and privacy risks cannot be eliminated and Bernicke Wealth Management, Ltd. cannot guarantee that users' personal information will not be disclosed in ways not otherwise described in this Policy.

Other Websites

The Bernicke Wealth Management, Ltd. website may contain links to enable users to visit other websites of interest easily. However, once users have used these links to leave this site, users should note that Bernicke Wealth Management, Ltd. does not have any control over that other website. Therefore, Bernicke Wealth Management, Ltd. cannot be responsible for the protection and privacy of any information which users provide while visiting such sites and such sites are not governed by this Policy. Users should exercise caution and look at the policy applicable to the website in question.


Securities offered through Triad Advisors, Inc., member FINRA/SIPC. Advisory services offered through Bernicke Wealth Management, Ltd. (Bernicke). Bernicke is not affiliated with Triad Advisors, Inc. IMPORTANT DISCLOSURES © Bernicke Wealth Management, Ltd.  Terms and Conditions | Privacy Policy